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Nukkad Natak Brings Cleanliness Message to Life under the Taali Campaign

As part of the ongoing Taali Campaign a vibrant drive to raise sanitation awareness and spark community involvement several Nukkad Nataks (street plays) have been staged across Srinagar, each echoing the message of a cleaner, greener city. One such powerful performance unfolded on 21st June in Ward 12, leaving a lasting impression on all who witnessed it.

Organized by Swaaha Swacchta Executives in collaboration with the Srinagar Municipal Corporation (SMC) and the J&K Academy of Art, Culture and Languages, the event was more than just a play it was a movement in motion.

The local community turned up in large numbers, gathering around with visible excitement and curiosity. The street transformed into a stage as young performers brought critical issues to life waste segregation, household hygiene, responsible disposal and the role of citizens in upholding public cleanliness.

Through sharp dialogues, compelling expressions and relatable storytelling, the play not only entertained but also educated. Children giggled, elders nodded thoughtfully and young adults stood engaged, all absorbing the essence of the message: “Swachh Srinagar is a shared responsibility.”

The beauty of this initiative lay in its simplicity. No heavy lectures or formal presentations just culture meeting civic sense in a language the community understands best.

The success of this Nukkad Natak is a testament to the power of art as a tool for change. By blending traditional performance with public awareness, the campaign is not only informing but also inspiring action at the grassroots level.

This event in Ward 12 stands as a shining example of how local participation and cultural engagement can come together to amplify the goals of Swachh Bharat Mission Urban 2.0 step by step, street by street.

Cleanliness is not a one-time act; it’s a community culture. And in Ward 12, that culture is taking root.

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