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Katra Shines Under “Mera Shehar Meri Pehchan” Initiative

In a vibrant step towards environmental responsibility and civic pride, the Municipal Committee Katra recently led a spirited clean-up and beautification drive under the ongoing “Mera Shehar Meri Pehchan” initiative. This effort not only reaffirmed the town’s dedication to cleanliness and sustainability but also brought together the community in a powerful display of collective action.

From bustling markets to busy streets and popular public spots, the campaign transformed key areas of the town through extensive cleanliness activities. Sanitation workers rolled up their sleeves to ensure that no corner was left untouched waste was removed, pathways were cleared and a renewed sense of hygiene and hospitality took root across the townscape. The result: a cleaner, more welcoming Katra for both residents and the thousands of pilgrims and tourists who visit every year.

Taking the mission a step further, the drive also included a tree plantation campaign to green the town and uplift its visual appeal. Saplings were planted in multiple locations with thoughtful measures like installing iron protective cages to safeguard the young trees. This not only strengthens the local green cover but also symbolizes the town’s commitment to long-term environmental health.

The success of this campaign owes much to the combined efforts of dedicated individuals and groups. Supervisors and sanitation teams worked tirelessly on-ground, while the Market Association lent crucial support and coordination. The Executive Officer of the Municipal Committee Katra was also present, actively overseeing the initiative and emphasizing the administration’s commitment to hands-on governance.

A notable contributor to the day’s success was the IEC (Information, Education, and Communication) expert from SWAAHA Resource Management , who engaged with the local community, spreading awareness about the significance of cleanliness, green practices and active civic participation.

Adding inspiration and star power to the initiative, Ritu Thakur, the Swachhata Brand Ambassador of Katra, graced the event as a special guest. Her presence was met with enthusiasm and admiration, reminding everyone that true change begins with individual actions and everyday responsibility.

This vibrant campaign not only beautified the town but also highlighted the deeper purpose of the “Mera Shehar Meri Pehchan” movement to ignite civic pride, promote environmental sustainability and build a future-ready Katra through collective community efforts.

As the town moves forward, this event stands as a shining example of what can be achieved when administration and citizens come together with shared purpose and dedication. With every planted sapling and every swept street, Katra is not just getting cleaner it’s growing stronger.

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