The Safai Apnao, Bimari Bhagao (SABB) campaign, launched by MoHUA under Swachh Bharat Mission‑Urban, is underway from 1 to 31 July 2025, targeting urban cleanliness and disease prevention during the monsoon.
Why SABB Matters
- Monsoon risks: Heavy rains can lead to waterborne and vector‑borne diseases like dengue, malaria and diarrhoea.
- Six key pillars: Clean Hands, Homes, Neighbourhoods, Toilets, Drains, Public Spaces this multifaceted strategy reinforces hygiene, sanitation and behaviour change.
On-the-Ground in Jammu & Kashmir
Jammu – Airport Road, Satwari
Local staff and volunteers joined a cleanliness drive to sweep public footpaths. Teams removed garbage, weeds and debris, ensuring a safer and healthier pedestrian zone.
Pulwama Municipal Council
ULB staff mobilized for:
- Drain clearing
- Cleaning public spaces
- Neighbourhood cleanliness initiatives
These actions reinforce civic pride and urban hygiene.
Tangmarg (Gulmarg) – Clean Hands Session
Students participated in interactive handwashing demos. They practiced proper techniques, took pledges, and committed to embodying the campaign’s vision in their daily routines.
Srinagar Municipal Corporation – Wards 35 & 28
- Door-to-door awareness: Volunteers engaged households on waste management.
- Sanitation drives in public areas.
- School demonstrations emphasized proper hand hygiene a key pillar of the campaign.
Kupwara Municipal Council
- Cleaned drains & public zones.
- Launched neighbourhood hygiene drives.
- Organized school sessions to promote proper handwashing practice.
Cantonment Board Srinagar
Coordinated with Swachhata Executives and local residents to:
- Demonstrate best-practices in hand hygiene.
- Clean homes, drains, water bodies, toilets, public spaces and roadsides.
ITI Kathua
Under the slogan “Safai Apnao, Bimaari Bhagao”, awareness sessions reiterated how simple actions like handwashing can prevent diseases like cough, flu and diarrhoea. Other efforts included:
- Chaar Bin Apnao, Prakriti Bachao
- RRR Centre awareness
- Swachhata App orientation for grievance reporting.
A Campaign with National Backing
This campaign is part of MoHUA’s annual monsoon push (1–31 July) involving close collaboration across ministries especially with Health, Rural Development, Women & Child Development, and Drinking Water & Sanitation . It’s strategically aligned with MoHFW’s “STOP Diarrhoea Campaign”, using a “Protect–Prevent–Treat” toolkit (PPT Strategy).
- Rapid assessments to spot high-risk zones.
- Public and community toilet drives.
- Water-quality sampling & safe drinking initiatives.
- Door‑to‑door outreach & IEC campaigns.
- Activities and data are reported weekly via the Swachhatam portal SBM Urban.
From bustling footpaths to quiet classrooms and from urban wards to cantonment zones, SABB is igniting a powerful, multi-dimensional wave of cleanliness and awareness reaching children, residents, sanitation workers and local bodies alike.
Clean Hands sessions in schools are teaching lifelong hygiene habits.
Toilet, drain and neighbourhood drives are engineering cleaner, healthier towns.
Awareness campaigns, mobile apps, pledges and active civic engagement are embedding a culture of responsibility.
The “Safai Apnao, Bimari Bhagao” campaign rolled out by MoHUA’s Swachh Bharat Mission‑Urban from 1–31 July 2025 is now taking root in every nook and corner of Jammu & Kashmir. Through hands-on cleanliness drives, school sessions and public awareness initiatives, the campaign is empowering people kids, adults, ULB staff to adopt hygienic habits and steer away from disease.
As monsoon challenges persist, such proactive, community-driven efforts are vital for a disease-free, healthy J&K.
