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Campaign Launch:

The campaign, themed “Swachhtantra – Gantantra Ki Shaan, Swachhta Se Bane Mahaan” under the Swachh Bharat Mission-Urban 2.0, marks a major push toward fostering civic responsibility and engaging communities in maintaining a cleaner, healthier environment.

The Campaign was launched by Ms. Mandeep Kaur (IAS), Commissioner/Secretary to Government, Housing & Urban Development Department, J&K with the commitment to cleanliness and sustainability through the Swachhta activities from 21st to 24th January, 2025 for pre-Republic Day celebrations. This Campaign underscored the importance of such initiatives in promoting not just a cleaner city but also a more responsible and engaged citizens of J&K in community-based Swachhta initiatives (Jan Andolan).

Through a series of well-coordinated activities, the campaign sought to encourage community participation, raise awareness about cleanliness, and motivate citizens to contribute towards the larger goal of a Swachh Jammu & Kashmir. This pre-Republic Day cleanliness drive has brought together local residents, school children, and various organizations to collectively work towards a brighter, cleaner future for the region.

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