A Community-led Cleanliness Drive That Rekindled Civic Pride in Sumbal
Sumbal | May 17:
On the quiet banks of the River Jhelum, something powerful stirred not just the flow of water, but the collective spirit of a town determined to take charge of its identity.
Under the vibrant banner of “Mera Shehar, Mera Pehchaan”, the Municipal Committee Sumbal orchestrated a large-scale cleanliness drive that turned an ordinary Sunday into a celebration of civic responsibility. The campaign wasn’t just about cleaning streets it was about reviving a shared sense of belonging.
Leading the charge was Mr. Nazir Ahmad Reshi, Swachhata Ambassador and President of the Traders Federation Sumbal, whose commitment to the cause set the tone for the day. He was joined by former Councillor Jahangir Ahmad Dar, youth advocate Junaid Ahmad Bhat and a dynamic group of nearly 100 volunteers including local traders, shopkeepers, NGO workers, students and residents.
Together, they rolled up their sleeves and worked tirelessly to clear litter, sweep public spaces and restore cleanliness along the revered banks of the Jhelum. With each sack of waste lifted, a deeper message was planted: This city is ours and its care is our shared duty.
“This isn’t just about cleaning; it’s about showing respect for our land, our people and the legacy we leave behind,” said Mr. Reshi during the drive.
The initiative also doubled as a platform for awareness. Volunteers engaged with residents and shopkeepers, discussing topics such as waste segregation, sustainable habits, and the importance of maintaining hygienic surroundings beyond government efforts.
What made this campaign stand out was its warmth. There were no formalities, no fanfare just genuine people, united by a common purpose, doing what needed to be done.
By the end of the day, the banks of the Jhelum shimmered with cleanliness and so did the hearts of those who contributed. The air in Sumbal felt lighter, not just because of the absence of litter, but because of the presence of unity.
This success story is a testament to what becomes possible when citizens stop waiting and start acting. Through this initiative, Sumbal has not only cleaned its spaces but has also polished the mirror of its civic identity.
Because when a city comes together, it doesn’t just look better—it becomes better.
